Brand Ad Scan · by Himanshu from Adsify

Sports Research

Sports Research® Collagen Peptides Protein Powder 16oz (Unflavored)

B00XQ2XGAA · $32.95 · 4.6★ · 130,012 ratings · #3 in Collagen Supplements · 10 Sept 2026

143 advertisers bid on your own brand name each month and we could not find your ad on any of them.

Your ads are spread across 21 unrelated terms and 15 rival brands while your own name, 147,163 searches a month, sits undefended. The listing's weak point is taste: 22 of 40 negative reviews say so, and a bullet claims otherwise.

Start here · 1

Launch exact-match ads on all four sports research brand terms; 143 rivals bid there unopposed

Start here · 2

Negate the 21 unrelated terms, starting with woman, best sellers and the true joint cream cluster

Start here · 3

Rewrite bullet three to drop "without clumping or aftertaste" and add mixing instructions to the images

8 findings, 4 marked fix first. Each one says what is happening, how we worked it out, and what to do.

01Brand defenceFix first

143 rivals advertise on your name, your ad is missing

147,163Brand searches monthly
143Rival advertisers
NoYour ad found
9Your organic rank
What's happening
Four searches for your own brand pull 147,163 shoppers a month. Up to 143 other advertisers show on them and we could not find your sponsored ad on any of the four. You sit 9th organically on "sports research".
How we know
We searched your four brand terms, listed every advertiser appearing on them, and checked whether your own sponsored ad showed up.
Fix it
  1. 1Build one exact-match campaign on sports research, sports research collagen peptides, sports research collagen, sports research marine collagen peptides
  2. 2Bid for the top row: posted bids run $1.09 to $3.42 on these terms
  3. 3Run a Sponsored Brands headline on sports research to push rivals below the fold
  4. 4Check placement daily on sports research collagen, where you have no organic rank at all
See the brand terms
Brand termSearches / moProducts advertisingRef. CPCYour ad seenYour organic rank
sports research75,206143$3.42Not found9
sports research collagen peptides62,16673$1.09Not found4
sports research collagen6,71914$2.14Not found—
sports research marine collagen peptides3,07224—Not found—
02AdvertisingFix first

21 unrelated paid terms, about 118,810 searches a month

21Unrelated paid terms
118,810Monthly searches
209 ("woman")Deepest ad position
$2.30Example bid
What's happening
Your ads show on "woman", "best sellers", "hair protein treatment", "peptide accessories" and a cluster of joint creams. Nobody typing those wants a collagen powder. Most of these ads sit deep, so you buy views that cannot turn into orders.
How we know
We listed every search term where your ad appeared this month and checked each one against what you actually sell.
Fix it
  1. 1Add exact negatives: woman, best sellers, best selling, best amazon seller product, echo glow, colgin, perma
  2. 2Negate the joint-cream cluster: true joint cream, bee venom joint & muscle comfort cream, penetrex morning wake-up
  3. 3Negate peptide accessories, peptide supplies, metabolic peptide, hair protein treatment and the ASIN string b0ckbj8cmm
  4. 4Move the auto and broad campaigns feeding these onto phrase match around collagen
See the terms
Search termSearches / moYour ad slotYour organic rankRef. CPC
woman Unrelated46,554209—$0.45
best sellers Unrelated40,8695156$0.98
hair protein treatment Unrelated11,68481—$2.30
peptide accessories Unrelated7,36898—$0.62
echo glow Unrelated4,69925—$1.01
peptide supplies Unrelated3,75611—$1.20
肌酸 Unrelated2,18360—$2.27
best selling Unrelated1,69717—$4.46
metabolic peptide Unrelated—5——
b0ckbj8cmm Unrelated—6—$2.80
2 pcs true joint cream Unrelated—72——
guys i'm 5 Unrelated—59——
perma Unrelated—21—$0.94
2026 upgraded true joint cream Unrelated—31——
colgin Unrelated—159$0.20
best amazon seller product Unrelated—5——
2026 upgraded outfield organics true joint cream Unrelated—4344—
bee venom joint & muscle comfort cream Unrelated—64——
legendary sunshine Unrelated—28——
penetrex morning wake-up joint & muscle care Unrelated—3031—
true joint cream – 4-in-1 msm cream for joint pain with magnesium Unrelated—71——
03ConversionFix first

13 tracked terms took clicks and zero purchases

13 of 30Terms, clicks no orders
51.6%Own name click share
45.3%Own name purchase share
12.5%"3rd party tested" clicks
What's happening
On 13 tracked terms you win a share of clicks and none of the purchases, including "unflavored collagen peptides powder" and "third party tested collagen powder" — both things your bullets already claim. Even on your own name, purchase share trails click share by six points.
How we know
We compared your share of clicks with your share of purchases on each tracked search term in your category.
Fix it
  1. 1Put "3rd party tested" and "unflavored" proof into the first bullet and the first image
  2. 2Add a mixing image, since unflavored searchers click then leave without buying
  3. 3Trim bids on collagen peptides hydrolyzed and third party tested collagen powder until the page holds them
  4. 4Compare this 16oz page with the 2lb sibling that leads "sports research collagen peptides unflavored"
See the terms

Click share is your share of clicks on the search; conversion share is your share of purchases. A negative gap means shoppers click you and buy elsewhere.

Search termSearches / moClick shareConv. shareGapWho wins the term
collagen peptides for women9,4765.0%3.3%-1.7%Vital Proteins Collagen Peptides Powder, Unf…
sports research marine collagen peptides3,0727.4%1.8%-5.6%Sports Research® Wild-Caught Marine Collagen…
sports research marine collagen2,75610.8%5.0%-5.8%Sports Research® Wild-Caught Marine Collagen…
peptide collagen2,6416.6%4.9%-1.7%Vital Proteins Collagen Peptides Powder, Unf…
collagen type 1 and 31,5236.7%2.9%-3.8%Doctor's Best Collagen Peptides Types 1 & 3 …
collagen peptides hydrolyzed75111.1%0.0%-11.1%Vital Proteins Collagen Peptides Powder, Unf…
unflavored collagen peptides powder6629.5%0.0%-9.5%It's Just! - Collagen Peptides (1.25lb) Gras…
third party tested collagen powder62712.5%0.0%-12.5%It's Just! - Collagen Peptides (1.25lb) Gras…

Where you convert above your click share

Search termSearches / moClick shareConv. shareGapWho wins the term
peptides collagen1,5078.2%12.9%+4.7%Vital Proteins Collagen Peptides Powder, Unf…
collagen peotides7189.1%20.0%+10.9%Vital Proteins Collagen Peptides Powder Adva…
momentous collagen peptides powder7054.5%11.1%+6.6%Momentous Grass-Fed Collagen Peptides Powder…
collagen 1 and 35318.6%11.1%+2.5%Nature's Truth Collagen Peptides | 90 Caplet…
sport research collagen25636.7%50.0%+13.3%You
04ReviewsFix first

2,666 negative reviews; 22 of 40 sampled say it tastes bad

2,666Negative reviews
22 of 40Taste complaints sampled
9 of 40Sickness reports
4.6Rating
What's happening
Bullet three promises "without clumping or aftertaste". In a sample of 40 low-star reviews, 22 describe a sour, chemical or cow-like taste, four describe clumping and nine report feeling unwell. The bullet argues with your own buyers.
How we know
We read a sample of your one and two star reviews, grouped the complaints by theme, and checked them against your bullets.
Fix it
  1. 1Rewrite bullet three: drop "without clumping or aftertaste", state how to mix instead
  2. 2Add a mixing-instruction image showing warm liquid first, since clumping and grit repeat across reviews
  3. 3Check recent batches: several reviewers report a sour smell and a yellower colour
  4. 4Route the nine sickness reviews to customer care and reply on the listing
See the themes

Tastes and smells bad

22

“hardly unflavored; it tastes disgusting, and you definitely don't want to put it in your coffee”

Your bullet says: “without clumping or aftertaste”

Sickness, rash, breakouts

9

“gave me a rash on my arms, legs, chest & back with severe itching”

No visible results

5

“used it diligently for a month with absolutely no difference”

Clumps, will not dissolve

4

“It clumps and is gritty when mixed into a drink.”

Your bullet says: “mixes seamlessly into coffee, smoothies, or water”

Price up, tub smaller

4

“for the price to go up six dollars is ridiculous”

From the 40 most recent one- and two-star reviews, of 2,666 on the listing.

05AdvertisingWorth fixing

15 rival brand terms, 35,122 searches, ads mostly past position 30

15Competitor terms
35,122Monthly searches
65Momentous whey position
$6.53Highest bid
What's happening
You pay on 15 other brands' names — Momentous, Vital Proteins, Horbaach, Thorne, Tendoforte, Sasha Fitness and more. Most land past position 30, deep enough that few shoppers see them, and "momentous whey protein isolate" is not even a collagen search.
How we know
We checked every paid search term against the known brand names in your category and noted where your ad landed on each.
Fix it
  1. 1Pause momentous whey protein isolate, rsp protein powder and mary ruth daily hair formula gummies
  2. 2Keep only rival terms you can hold the top row on: tendoforte collagen peptides, vital proteins gummies collagen
  3. 3Move that budget onto sports research and sports research collagen peptides, where you have no ad
  4. 4Drop any competitor term where your ad sits past position 20
See the terms
Search termSearches / moYour ad slotYour organic rankRef. CPC
momentous whey protein isolate Competitor14,86665—$2.75
lumine organics collagen Competitor5,8457356$1.60
colageno marino cevitol Competitor5,578645$3.56
horbaach collagen Competitor2,2563455$1.71
collagen sasha fitness Competitor2,05035—$4.23
rsp protein powder Competitor1,90221—$1.68
vital proteins protein powder Competitor1,52839—$3.67
thorn collagen Competitor74669—$2.74
tendoforte collagen peptides Competitor351615$6.53
mary ruth daily hair formula gummies Competitor—77——
par olive marine collagen Competitor—77——
hielalabs collagen gummies Competitor—76——
vital proteins gummies collagen Competitor—7——
deenhealth halal collagen protein Competitor—5940—
boneframe collagen peptides Competitor—5616—
06AdvertisingWorth fixing

Position 79 on "protein powder", 2,507,904 searches a month

2,507,904Protein powder searches
79Your ad position
$3.97Bid
72Collagen peptides position
What's happening
You sit at ad position 79 on "protein powder", 72 on "collagen peptides" and 148 on "collagen peptides powder". Almost nobody scrolls that far. These are the three largest terms you pay for and the money buys depth, not shoppers.
How we know
We looked up where your ad and your organic listing sit on the largest generic terms you pay for.
Fix it
  1. 1Stop paying on protein powder at position 79; you already rank 43rd there organically
  2. 2Raise bids on collagen peptides and collagen peptides powder to reach page one, or cut them
  3. 3Push budget to unflavored collagen powder (position 8) and collagen powder for women (position 10)
See the terms
Search termSearches / moYour ad slotYour organic rankRef. CPC
protein powder 2,507,9047943$3.97
07PricingWorth fixing

72 coupon days at 21.9% off bought only 6.7% more units

72 of 365Coupon days
21.9%Average discount
3,034/dayUnits, coupon days
2,844/dayUnits, other days
What's happening
A coupon ran on 72 days last year, averaging 21.9% off and reaching 30%. Daily units moved from 2,844 to 3,034 — 6.7% more. At that depth a coupon day looks like it takes in less money than a full-price day.
How we know
We compared average daily units on days a coupon ran against days it did not, alongside how deep the discount went.
Fix it
  1. 1Pull the coupon for 30 days and watch daily units against the 2,627 baseline
  2. 2Cap any future coupon at 10%; 21.9% off moved units only 6.7%
  3. 3Keep coupons for October, November and June, your three peak months
  4. 4Note your best days, 9,497 and 7,484 units, both ran at $33 full price
See the numbers
Days on coupon, 12 mo
72
Average coupon
22%
Units/day on coupon
3,034
Units/day off coupon
2,844

Biggest days: 2026-06-26 (9,497 at $33), 2025-10-08 (7,749 at $33), 2026-06-24 (7,484 at $33), 2025-12-01 (6,339 at $23), 2025-11-23 (6,323 at $23). Typical day: about 2,627 units.

08CompetitionWorth fixing

Momentous collagen searches up 22%, you hold 1.5% of clicks

24,554Searches monthly
+22.3%Growth
1.5%Your click share
3,160Misspelling searches
What's happening
"Momentous collagen peptides" pulls 24,554 searches a month and is growing 22%, plus 3,160 more on the misspelling. You take 1.5% of those clicks. Yet you do pay for "momentous whey protein isolate", which sells nothing like your product.
How we know
We tracked which search terms in your category are growing fastest and compared your share of clicks on each.
Fix it
  1. 1Add exact-match ads on momentous collagen peptides and momentus collagen peptides
  2. 2Drop momentous whey protein isolate, where you sit at position 65 in front of whey shoppers
  3. 3Watch happy mammoth prebiotic collagen protein, up 38%, where you hold 2.5% of clicks
See the category
Your price / top-10 avg
$33 / $30
Your units / top-10 avg
74,991 / 78,611
Units, 12 mo vs prior
+9%
New products, share
1%
25/09
25/10
25/11
25/12
26/01
26/02
26/03
26/04
26/05
26/06
26/07
26/08
26/09

Estimated monthly units, all variations. Last bar is the current month so far.

Growing terms where someone else wins

Search termSearches / moGrowthYour click shareLeader
momentous collagen peptides24,554+22%1.5%Momentous Grass-Fed Collagen Peptides Powder, Fort
momentus collagen peptides3,160+24%1.7%Momentous Grass-Fed Collagen Peptides Powder, Fort
happy mammoth prebiotic collagen protein1,336+38%2.5%Happy Mammoth Complete Gut Repair for Bloating, Gu
colageno peptides1,315+47%4.6%Vital Proteins Collagen Peptides Powder, Unflavore
Himanshu Gaba

Who ran this scan

Himanshu Gaba

Co-founder, Adsify · Amazon advertising only, since 2021

200+ Amazon brands, ₹100Cr+ of ad spend managed a year. Amazon Ads Advanced Partner. Winner, Breakthrough Partner, and semifinalist, Challenger Strategy, at the 2026 Amazon Ads Partner Awards. Top performer in the Amazon Catalyst Program three times.

Amazon Ads Advanced Partner
Winner
Breakthrough Partner
Amazon Ads Partner Awards 2026
Semifinalist
Challenger Strategy
Amazon Ads Partner Awards 2026
Amazon Catalyst Program top performerAmazon Catalyst Program top performerAmazon Catalyst Program top performer
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